Adobe Max news #2: The Fujifilm X-H2S and two RED cameras can send photos or video directly to Adobe’s cloud
Here’s an unexpected but welcome development for creatives who use Adobe’s Frame.io to share their video and photo assets among teams – the service’s Camera to Cloud (C2C) function will soon work in-camera on the Fujifilm X-H2S, RED V-Raptor and RED V-Rapot XL.
That could be a particularly big deal for the Fujifilm X-H2S, as it becomes the first digital stills camera to natively work with Frame.io’s Camera to Cloud service. In theory, that means being able to share raw photos with a wider team based anywhere in the world, and get their retouches and annotations – without any cables or computer.
You’ll need some very reliable, wide-bandwidth broadband to handle share video in this way, but it’s a taste of a much simpler future that’s been a long time coming. The firmware update for the X-H2S is expected to arrive in Spring 2023.
Adobe Max news #1: Adobe goes big on VR/AR with Meta Quest apps
As Mark Zuckerberg hinted at the Meta Connect event last week, Adobe’s going all-in on the potential of mixed reality headsets – and it’s just announced a new 3D Modeler app, which lets you build things with your hands in virtual reality without needing a computer (or switching between your PC and a headset).
Adobe already has its desktop Substance 3D Modeler app, which is in beta for Windows users, so we’re looking forward to seeing this in action during the keynote later. But the video above gives us a good taste, and it looks a lot more interesting than Adobe’s PDF document viewing app (also coming to Meta headsets).
Okay, so Adobe’s just fired a confetti gun of Max announcements ahead of the livestream later – and there are some big headlines among the many updates. Let’s round up the big news that’s just dropped.
As a photographer, there’s no doubt that today’s expected Lightroom and Photoshop updates will make the most difference to my life – but the thing I’m most interested in seeing at Adobe Max 2022 is Adobe’s vision for VR and mixed reality headsets.
I’m yet to be convinced about a lot of the applications we’ve seen for VR/AR headsets so far, particularly virtual work meetings with legless cartoon avatars. I just don’t see that being the future, or a future I want to be part of.
But the potential for creative applications, particularly 3D modeling, is massive – and having Adobe supplying the software for the gradually improving hardware could give it the shot in the arm it needs. It also feels like another crossroads moment for Adobe, like its move to a subscription, cloud-based models a decade or so ago.
The recent launch of Photoshop Elements and Premiere Elements 2023 gave us a good taste of what might be come at Adobe Max 2022 for its full, subscription-based versions.
Those stripped-down, one-off purchases are all about AI-powered features, including auto-reframing and Guided Edits. Outside of its neural filters, Adobe’s main use of machine learning has been to speed up the editing process for creators at all levels.
That’ll likely be a big theme at Adobe Max 2022 and that’s fine by me – more time to develop my creative vision* (*read snacks and mindless Twitter scrolling).
Adobe’s Chief Product Officer, Scott Belsky (opens in new tab), has shared a little behind-the-scenes of the Adobe Max livestream setup. Confirmed: squirrels will be making an appearance, as will a “glimpse into the future”.
There have been some pretty big moments at Adobe Max in the past few years – Photoshop coming to the iPad, the arrival of web-based versions of Illustrator and Photoshop – will we get anything this big at Adobe Max 2022? We’ll find out very soon.
backstage with the team today in prep for #AdobeMAX tomorrow – showcasing the latest and greatest across each creative category, and a glimpse into the future as well. https://t.co/jlJ0uDEzmy to join us… 😎 pic.twitter.com/CzATifKR9gOctober 17, 2022
So, how exactly can you tune into Adobe Max 2022 later? Like last year, there’s a YouTube livestream that’s free for all to tune into – it’s above and the keynote kicks off at 9am PDT / 5pm BST (or 2am AEST on Wednesday 19th for those in the southern hemisphere).
The keynote’s scheduled to go on for two hours, so expect a barrage of Adobe-related information. But if Adobe Max 2022 is anything like previous years, we’re expecting to see some news break well before the keynote starts.
One more thing…
There is one bonus thing I’d like to see at Adobe Max 2022 (beyond an Oprah-style giveaway of Creative Cloud for anyone watching the livestream). For a while, Adobe’s been promising us a universal camera app that might act as a next-gen version of Photoshop Camera.
CNET recently spoke (opens in new tab) to Marc Levoy (formerly of Google, now an Adobe VP), who said that Adobe’s new app will be for “photographers who want to think a little bit more intently about the photograph that they’re taking and are willing to interact a bit more with the camera while they’re taking it”.
Specific details are thin on the ground, but Levoy did say Adobe’s working on a “feature to remove distracting reflections from photos taken through windows”, among other tricks. The app will apparently be here in the “next year or two”, so we could get a preview at Adobe Max 2022? I hope so, because it sounds unlike any photo editing or camera apps that are out there right now.
Prediction #5: ‘Photoshop on the web’ goes free for all?
This time last year I was recovering from falling off my chair at the news that Adobe had finally created a web-based version of Photoshop. The awkwardly named ‘Photoshop on the web’ turned out to be less of a Photopea-killer, and more just a way for existing Creative Cloud subscribers to collaborate on Photoshop files.
But earlier this year The Verge (opens in new tab) spotted that Adobe was testing a free-to-use version in Canada, and we’ve since seen the service expand to become more of a standalone version of the image editor.
Could Adobe go the whole hog and announce ‘Photoshop on the web’ as fully free for everyone? It’d certainly be a bold, and very welcome, statement.
Prediction #4: More AI smarts for Lightroom and Photoshop
I’ve been pretty bowled over by the development of Adobe’s masking tools in the past few years. If the past couple of Adobe Max conferences are anything to go by, we should see them go up a notch in Lightroom and Photoshop today.
I’m already very reliant on Lightroom’s ability to automatically select a photo’s subject or the sky, then let me refine that selection with a graduated filter. But there’s room for Adobe to go even more granular here, perhaps automatically picking the specific parts of someone’s face to edit.
Or perhaps Adobe Sensei could learn to fetch me a beer while I spend more time faffing about with the color wheel.
Prediction #3: The expansion of Frame.io
Just over a year ago, Adobe splurged $1.3bn on a video software service called Frame.io, which lets creative teams upload, review and approve video footage remotely in the cloud.
That service has since plugged neatly into Adobe’s Premiere Pro and After Effects software, with Creative Cloud subscribers getting 100GB of free storage. But where will it go next?
Adobe is surely looking to expand its powers, given it doesn’t do a lot more than the original plug-in. Hopefully we’ll see it properly realize its potential as a super-streamlined video editing platform at Adobe Max 2022.
Prediction #2: Adobe’s response to Dall-E 2
I’m both excited and slightly terrified by the emergence of text-to-image creators like Dall-E 2 and Midjourney. These AI image generators seem to be improving on a daily basis and it feels like Adobe needs to respond. After all, if the average person can just type some text and instantly receive world-class illustrations or images, why bother with Adobe apps like Photoshop and Illustrator?
Of course, the likes of Dall-E are new tools, rather than replacements for human creativity. But professionals are already using Dall-E and Midjourney in their workflows, so it’s a space Adobe can’t afford to ignore. But what does it have up its AI-generated sleeves? Hopefully we’ll get a peek later.
Prediction #1: Virtual clay on Meta Quest Pro
Here’s something that went a little under the radar during the Meta Connect event last week. Skip to the 42:30 mark in Meta’s keynote (opens in new tab) and you’ll see Mark Zuckerberg announce that Adobe is making creative apps for the new Meta Quest Pro mixed-reality headset.
Referring to Adobe, Zuckerberg said “next year, they’ll begin releasing a suite of apps for professional 3D creators, designers and artists – from collaborative design reviews to Substance 3D Modeler using Quest Pro’s controllers.”
The latter is something I reckon we’ll hear a lot more about at Adobe Max. The sculpting software is already in beta and lets you muck about with digital clay. That actually sounds custom-made for VR/AR headsets, unlike work meetings with weird legless avatars.
So what exactly are we expecting to see at Adobe Max 2022? I’m particularly fascinated by this year’s event because there are so many rivals apparently eating Adobe’s lunch, or at least stealing a few of its fries.
Firstly, there’s the increasingly popular Canva, a free graphic design tool that’s expanding into new areas like video editing. It’s one of the main reasons why Adobe splurged $20bn on Figma last month (that’s more than Facebook paid for WhatsApp in 2014).
Then there’s the text-to-image creators like Dall-E and Midjourney, not to mention Google building AI photo editing into its Pixel phones. So with all of this in mind, I’ve put together the top five things I’m hoping Adobe to see announce or talk about during the Max 2022 keynote later.
Hello, I’m Mark (TechRadar’s cameras editor), welcome to our Adobe Max 2022 liveblog. Adobe’s ‘Creativity Conference’ has already kicked off in LA, but today is the big day for the software giant – and anyone who uses its dozens of apps.
From 9am PDT / 5pm BST (or 2am AEST on Wednesday 19th), Adobe will be streaming its two-hour keynote, which will give us a glimpse of the new treats coming to software like Photoshop, Lightroom, Premiere Pro and more.
But in the run-up to that big reveal, we’re expecting to see Adobe make some teaser announcements around the things that it’ll be fully unwrapping later. So if you want to know what we’re hoping to see at Adobe Max – and our early thoughts on the news as its happens – stay tuned to this regularly-updated liveblog. We even promise not to mention the metaverse (well, we’ll try).