Adobe pursues SMBs with the assistance of Etsy, Meta, and MasterCard


Adobe has shared its aggressive new efforts to reach small and medium-sized businesses on their own turf: on platforms like Etsy and Meta, as well as with the help of MasterCard’s SMB programs.

The new alliances seek to reassure small businesses that Adobe’s creative design tools are simple enough for lean teams to use and a wise investment amid worries that a recession may be approaching. Adobe and Meta have teamed up to launch “Express Your Brand,” a training program that provides free information and tools to help SMBs increase their online visibility.

10,000 Black, Latin, and Hispanic-owned businesses will also receive annual Adobe Express premium subscriptions as part of the program.

Read More: Adobe courts SMBs with the help of Etsy, Meta, Mastercard

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