Daily Research News Online no. 34086

RealityMine and Qrious in Mobile Behavioral Data Deal

October 25 2022

Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioral custom panel building and community management along with behavioral targeted surveys for brands and their agencies.

RealityMine offers digital behavior data collection technology for license, while recently launched Qrious Insight, whose founders previously held senior roles at Dynata (formerly Research Now / SSI), Nielsen, Kantar and Embee Mobile, analyzes mobile audience behavior through a mobile panel.

Through the deal, clients can access global panel building and management services for both short-term and long-term continuous measurement panels. The partnership will enable clients to integrate consumers’ digital behavior data into their research and marketing activities, and to expand their proprietary data assets to support their customer, marketing and product development strategies. Users will be able to observe competitor customer behavior, analyze online and off-line purchase activity, and conduct research based on observed panellist behavior.

Chris Havemann, CEO of RealityMine, says the partnership will allow many more organizations to understand the mobile connected consumer. Andrew Moffatt, CEO of Qrious Insight, adds: ‘When choosing a technology partner to enable us to integrate behavioral data into our product suite, RealityMine was the standout choice. We look forward to working together to support clients globally’.

Websites: www.realitymine.com and www.qriousinsight.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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