Haunting ‘side effect’ ad targeting Texas Gov. Greg Abbott shows Uvalde gunman shooting inside school

“After El Paso, Sutherland Springs and Santa Fe, cops warned Greg Abbott that his new gun bills were dangerous,” a narrator says in the name as officers are shown speaking out against the bill’s passage. Scenes that follow show Abbott stating that he doesn’t think there would be “any bad side effect” to the law and that he feels “pretty good about it passing” as a clip plays of Ramos entering Robb Elementary and brandishing an assault rifle. The chilling ad, which begins with a warning that the video contains “disturbing content,” ends with school surveillance camera footage of Ramos firing into a classroom from the hallway.

WARNING: Video contains disturbing footage

The law in question, a permitless gun carry bill signed by Abbott during the state’s last legislative session, allows Texans to carry a handgun without a license or training. However, the controversial measure, which critics said will increase gun violence in Texas and make it easier for criminals to obtain guns, did not relate to long guns. Prior to signing the bill, Abbott told the press on May 4, 2021 in Frisco, Texas: “Remember when we passed open carry and campus-carry, people said it was going to be the ‘ok, corral.’ None of that happened. I don’t think there’s going to be any bad side effect to it, and I feel pretty good about it passing.”

No It Couldn’t LLC, the group behind the new name, was set up in Delaware last week, according to Texas Tribune reporter Patrick Svitek. Its name makes reference to Abbott saying after the mass shooting that it “could have been worse.” It’s unclear if the mysterious group is related to Coulda Been Worse LLC, another Delaware LLC that purchased at least $6 million in TV advertisements against Texas Republican leaders ahead of the upcoming November election. While the group purchased TV time in Houston and Austin, it has since canceled its booking on Tuesday, Svitek reported.

Parents Uvalde victims have heavily refusing Texas’ Republican governor for using to pass stricter gun laws in wake of the shooting. On the first day of early voting on Monday, a group of Uvalde parents posed for a photo of themselves aiming the one-finger salute at an Abbott campaign sign. Kimberly Mata-Rubio, mother of 10-year-old Alexandria Aniyah “Lexi” Rubio who was killed in the shooting, tweeted: “Public officials, take note: If our kids aren’t safe, neither are your jobs! Vote.” Brett Cross, the legal guardian of 10-year-old victim Uziyah Garcia, shared the same photo, writing, “here’s a friendly reminder from us Uvalde Parents, in case you forgot.”

Abbott’s office declined a request for comment and directed the inquiry to his campaign, which did not immediately respond.

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