McDonald’s McRib returns to menus – but it’s a farewell tour

McDonald’s McRib is returning to their menu soon – and this may be the last time. (McDonald’s)

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CHICAGO – McDonald’s McRib is returning to their menu soon – and this may be the last.

The chain said the fan-favourite menu item will be coming back in October. 31 for a limited time. “This may be your last chance to taste it,” McDonald’s said as it confirmed the chain won’t be selling nationwide for some time after this promotion.

“Like any true farewell tour, we hope this is not a ‘goodbye’ but a ‘see you later’. Because our McRib stans have been experienced over and over again: You never know when the McRib is going to come — or back,” McDonald’s said.

The sandwich is a boneless pork patty shaped like a rack of ribs and smothered in barbecue sauce and then placed on a bun. Price varies by location and is available in the fall.

McDonald’s first added the McRib to menus in Kansas City in 1981. The chain removed it from its menu four years later. But in recent years it has become a cult favorite among McDonald’s loyalists. It was previously sold regionally before expanding to all US restaurants in 2020.

As part of this so-called “farewell tour”, McDonald’s is selling a “nostalgic McRib product line” from November. 4. in the online store.

Seasonal produce is an important marketing tool for the food industry, according to Alexander Chernev, professor of marketing at Northwestern University’s Kellogg School of Management.

“When you have these specials that exist for a short time, it gives people a reason to come to the store,” he told CNN Business earlier. For example, Starbucks customers get excited about Pumpkin Spice Lattes and holiday red cups.

McDonald’s often brings back old menu items, so it’s unlikely that we’ll see (or eat) the McRib for the last time. This year, he brought back buckets of Danish cheese and Halloween.

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