stc Implements AI-based Cognitive Software Solution from Ericsson to Improve CX

stc, a digital enabler in the region, has implemented one of the most significant Artificial Intelligence (AI)-based Cognitive Software solution deployments from Ericsson for improved customer experience and network performance.

The Cognitive Software leverages automation, big data scalability, speed, accuracy, and consistency for improved network optimization. It analyzes the 4G and 5G Radio Access Network (RAN) proactively.

The AI-based Cognitive Software solution also contributes to reducing carbon emissions emissions from operational activities, for example, through the use of virtual drive-testing and remote automatic spectrum analysis. Additionally, stc Group has deployed 5G AI root-cause analysis capabilities to enable a better 5G experience for its subscribers.

This future-proof deployment enables stc Group to leverage the Ericsson Performance Optimizers portfolio for surgical optimization analysis and recommendation. Ericsson Performance Optimizers use digital twin technology and advanced AI techniques like deep reinforcement learning and expert recommender systems to proactively provide mobile network optimization recommendations and resolve specific network performance issues, enabling a superior subscriber experience, while reducing operating costs.

Mohammed Albadrani, Vice President of Operations at stc Group
stc Group is committed to providing customers with seamless experiences and network performance. stc has adopted the latest technologies from Ericsson to ensure proactive support and elevate customer experiences, even at times of high-traffic surges on the network.

Håkan Cervell, VP and Head of Customer Unit stc, Saudi Arabia and Egypt at Ericsson MEA
Cognitive technologies blend big data with unique network domain expertise to deliver unprecedented speed, scale and accuracy in emerging intent-based network operations. stc Group’s continued trust in our technology enables us to provide the best and latest solutions, complementing stc Group’s dedication to a seamless and enhanced network.

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